Content marketing & outbound salesCleantech
Cleantech sells a service nobody wants to watch a video about. So we built the campaign on a line that stops people — so clean you could eat off the floor — and put the films to work in outbound sales.
In contract revenue within four months
The challenge
Commercial cleaning is sold on price lists and stock photography. Cleantech needed short-form video and a hero sales film that could do two jobs at once: stop the scroll, and give the sales team something to lead with in outbound.
The strategy
One out-of-the-box angle carried the whole campaign. Shock factor on the surface — but it dramatises exactly what Cleantech competes on: impeccable standards and an ethical crew.
The execution
Full service. Scripting, prop and actor sourcing, on-site direction, filming, and the post-production strategy behind two short-form videos and one hero sales film. All three were made as outbound sales assets rather than brand content — the campaign was built to open doors, not to collect views.
The result
Used in outbound sales, the films generated $2.2 million in contract revenue within four months.
The work
Two short-form videos ran alongside the hero film — all three used in outbound.