Brand, website & SEOWebb Werx Training
A boutique gym under new ownership, with a brand that finally belongs to the trainer running it.
The challenge
Webb Werx had changed hands. The new owner had inherited someone else’s identity, and wanted a brand that felt like his — with a website to match it.
The strategy
We started with the business rather than the logo: who his clients are, what the brand needed to say, and what the site actually had to do for him. Settling the positioning first made every colour, mark and copy decision straightforward.
The execution
Logo and brand identity, website design and build, copywriting, graphic design, and search optimisation.
The result
The studio launched under an identity that is his own, on a site built to be found — where before there was no search presence to speak of.
The work
